Gartner Research

Shifts in Site Traffic Sources During a Crisis Period

Published: 22 June 2020

ID: G00727755

Analyst(s): Digital Performance Benchmarks Team

Summary

Due to changing consumer behavior during COVID-19, overall share of paid, direct and display ad desktop traffic declined in 2020 YoY, while organic traffic increased. CMOs must continue to monitor these traffic mediums, pivoting toward traffic sources that are growing for their specific sector.

Table Of Contents

Data Snapshot

Data Insights

What You Need to Do

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