Gartner Research

Market Guide for Marketing Work Management Platforms

Published: 23 June 2020

ID: G00378232

Analyst(s): Sally Witzky


MWM platforms provide marketers with detailed visibility to resources and work status. Marketing operations leaders can use this inaugural guide to evaluate MWM platforms to triage requests, collaborate, manage projects and partners, handle approvals, allocate resources, and assess performance.

Table Of Contents

Market Definition

  • Market Description

Market Direction

  • Category Overlaps With Enterprise or Marketing Technology
  • Technology Partnerships

Market Analysis

  • Vendor Landscape Categories
    • Platform Capabilities
    • Integrated Suite vs. Best-of-Breed Platform

Representative Vendors

  • Market Introduction
  • Vendor Profiles
    • Aprimo
    • Aquent (RoboHead)
    • Asana
    • BrandMaker
    • Clarizen
    • CoSchedule
    • Deltek WorkBook
    • inMotionNow
    • One2Team
    • Smartsheet
    • Workfront
    • Wrike

Market Recommendations

Gartner Recommended Reading

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