Gartner Research

COVID-19: What the Board of Directors Needs to Know — The Midsize Enterprise Perspective

Published: 23 June 2020

ID: G00730551

Analyst(s): Heather Colella , Joseph Provenza


This presentation provides a framework for midsize enterprise CIOs to engage with the board of directors to manage all phases of the COVID-19 pandemic and other unexpected crises.

CIOs should use this Microsoft PowerPoint slide deck on the COVID-19 pandemic and other crises to present to the board of directors. The presentation presents a framework for discussing three levers to enhance the company brand:

  • Protect your people

  • Preserve cash

  • Leverage untapped capabilities

When these three levers are managed with intent, CIOs can strengthen the company brand (see Figure 1).

Figure 1. Driving the Brand Forward: Pull the Right Levers

This presentation was created specifically for a midsize enterprise board of directors audience. Midsize enterprise CIOs should use this presentation to facilitate or present an action plan to the board about the status of a crisis.

The focus of this presentation is how to deal with the COVID-19 crisis in the immediate time frame, but the actions that can help the enterprise emerge from this and other crises stronger. Each section contains a description of the lever, advice and a list of research to guide thinking.

This presentation is original research, created specifically to provide insight on the COVID-19 crisis, using Gartner’s board of directors presentation template as a guide.

Recommended by the Authors

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.

Download Attachments