Gartner Research

Drive Customer Retention and Growth by Using Advocacy Marketing and Customer Communities

Published: 25 June 2020

ID: G00726260

Analyst(s): Michael Maziarka , Ray Pun

Summary

During challenging economic conditions, technology providers must focus on reducing the chance of customer churn by helping them to further adopt. Product marketers should invest in customer community and advocacy programs to help clients learn from each other, leading to increased lifetime value.

Table Of Contents

Overview

Introduction

Analysis

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