Gartner Research

Best Practices for Managing Distribution Partners for Semiconductor Vendors

Published: 26 June 2020

ID: G00718466

Analyst(s): Masatsune Yamaji

Summary

New opportunities are emerging for semiconductor vendors in the long-tailed electronics market, but it is too large to cover using a direct-route-to-market approach. To cover the broad market, product marketers must maximize the distributors’ support by developing and executing a solid strategy.

Table Of Contents

Overview

Introduction

Analysis

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