Gartner Research

General Manager Insight: Use Hype Cycles to Customize Portfolio Planning During COVID-19

Published: 29 June 2020

ID: G00731014

Analyst(s): Craig Roth


Each part of a technology portfolio may respond differently in a crisis. Technology general managers should create a customized GTM action plan by analyzing likely crisis-driven movement in Hype Cycle positioning of the portfolio’s innovations.

Table Of Contents




Gartner Recommended Reading

Note 1: The Gartner Hype Cycle

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