Gartner Research

Case Study: Customer Segmentation for Value Enhancement (Audible)

Published: 29 June 2020

ID: G00728913

Analyst(s): Customer Service and Support Research Team

Summary

Audible identifies key customer segments most in need of value enhancement and routes those segments to a newly created specialized team. Audible’s approach shows how customer service and support leaders can build a routing structure and talent management strategy centered around value enhancement.

Table Of Contents

Overview

Solution Highlights

Challenge

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Recommendations

About This Research

Recommended by the Authors

Presentation Deck

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