Gartner Research

2020 CMO Spend Survey, Part 2: CMOs Protect Digital Channels and Martech (for Now)

Published: 30 June 2020

ID: G00730796

Analyst(s): Anna Maria Virzi , Ewan McIntyre

Summary

A collapse in economic activity during the pandemic forced many CMOs to make difficult budget decisions. This report looks at current spending priorities for people, technology and channels and indicates that leaders are still optimistic for 2021 despite numerous headwinds.

Table Of Contents

Overview

Survey Objective

Data Insights

Methodology

Definitions

Additional research contribution and review

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