Gartner Research

How Analyst Relations Should Use Gartner Hype Cycles to Support Marketing Strategy and Execution

Published: 30 June 2020

ID: G00726405

Analyst(s): Matthew Goldman , Jackie Fenn , Lindsay McKinney , Hank Barnes , Jim Hare


Gartner Hype Cycles give insights into the maturity, adoption, business impact and timing of innovation. Analyst relations leaders should leverage this high-impact resource to help their internal stakeholders improve timing and success of innovation initiatives, go-to-market strategy and execution.

Table Of Contents




Gartner Recommended Reading

Note 1: Typical Correspondence Between Hype Cycle Entry Fields

Note 2: Priority Matrix Definitions

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