Gartner Research

Case Study: Customer Growth Barriers’ Reduction Strategy (LongCopper*)

Published: 30 June 2020

ID: G00721684

Analyst(s): Marketing Research Team


Marketing leaders responsible for growing customer retention at LongCopper*, a subscription-based nonprofit, faced a churn problem. Loyalty and customer relationship leaders can use this research to identify and reduce unspoken customer perceptions constraining renewal and repurchase.

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