Gartner Research

3 Key Tactics to Pivoting Digital Strategies During a Crisis

Published: 02 July 2020

ID: G00725831

Analyst(s): Digital Performance Benchmarks Team

Summary

Digital pivots made earlier in the COVID-19 crisis offer lessons on how to message across digital channels, reprioritize media investments and identify the best ways to support customers through digital capabilities. Digital marketing leaders can use this data-driven research to adopt these tactics.

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Analysis

Research Highlights

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