Gartner Research

Insurance Insight: Use Storytelling to Craft Compelling Legacy Modernization Case Studies

Published: 02 July 2020

ID: G00721284

Analyst(s): James Ingham


Insurers struggle to identify the correct technology partner for legacy modernization. Product leaders offering modernization services must use storytelling techniques to create powerful persona-based case studies when supporting market and sales teams in their customer acquisition efforts.

Table Of Contents



Background and Context

The Impact


Gartner Recommended Reading

Note 1: Insurers Desire Legacy Modernization to Transform the Business

Note 2: Buyer Behavior Will Prioritize Proven Initiatives Post-COVID-19

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