Gartner Research

How CMOs Should Use Martech Cost Optimization Techniques in Challenging Times

Published: 02 July 2020

ID: G00714368

Analyst(s): Joseph Enever , Benjamin Bloom


COVID-19 has increased pressure on CMOs to optimize marketing technology expenses while expanding utilization and safeguarding strategic outcomes. Respond with dexterity and apply phased cost optimization best practices to marketing technology initiatives.

Table Of Contents


Strategic Planning Assumption



Gartner Recommended Reading

Note 1: Gartner 2019 Marketing Technology Survey

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