Gartner Research

Justify Customer Experience Initiatives Using 4 Approaches

Published: 06 July 2020

ID: G00727264

Analyst(s): Michael Chiu , Don Scheibenreif , Ed Thompson , Jake Dunne

Summary

A Gartner survey identified the inability to demonstrate the value or ROI of CX as a high-stakes situation requiring attention. To address this situation, application leaders should choose which of our four justifications of CX initiatives is best suited to their circumstances.

Table Of Contents

Overview

Analysis

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