Gartner Research

Measuring Retailer Efforts to Blend Digital and Physical Commerce

Published: 06 July 2020

ID: G00727711

Analyst(s): Digital Performance Benchmarks Team

Summary

Despite continuous upheaval in the retail industry, digital marketing officers can succeed by championing a channel-agnostic, customer-first position. Marketers must bridge the divide between their websites and storefronts across the funnel and broadcast their capabilities on multiple platforms.

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Analysis

Research Highlights

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