Gartner Research

Tech CEOs Need Everyone ‘Selling and Marketing’ in a Startup via Employee Advocacy and Social Media

Published: 06 July 2020

ID: G00728006

Analyst(s): Patrick Stakenas , Michele Buckley , David Yockelson


Tech CEOs know that demand generation is a core aspect of growing the business. But few tech CEOs have all their employees using social media to help promote the company. Use this research to educate your employees about the benefits of employee advocacy and how to approach social media.

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