Gartner Research

CMOs: Reach Your Decision-Making Apex Through Sensemaking

Published: 07 July 2020

ID: G00726284

Analyst(s): Sean Holbert

Summary

CMOs rely on a wide range of data to make decisions. However, they often struggle to use it effectively, which leads to poor decision making. Ensure your analytics and insights teams have greater impact by delivering guidance, along with data, to improve marketing decisions.

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Analysis

Research Highlights

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