Gartner Research

General Manager Insight: Close More High-Quality Deals by Encouraging Functional Diversity in Enterprise Buying Teams

Published: 07 July 2020

ID: G00729006

Analyst(s): Hank Barnes , Derry Finkeldey

Summary

When your customers’ buying teams include diverse functional roles, the quality of the deal improves — and does not add significant delays. Technology general managers must drive their teams to encourage buying involvement of functional roles that matter most to drive more high-quality deals.

Table Of Contents

Data Snapshot

Data Insights

What You Need to Do

What You Need to Know

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