Gartner Research

Pivot Forward: A Product Marketing View Into Messaging in a Disruptive Crisis

Published: 07 July 2020

ID: G00727717

Analyst(s): Mark McDonald , Molly Beams

Summary

Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis. The Pivot Forward framework provides product marketers with insight into each phase of a disruptive crisis recovery.

Table Of Contents

Overview

Introduction

Analysis

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