Gartner Research

Case Study: Strategic Growth Path Recommendations for B2B Buyers (HealthcareSource)

Published: 08 July 2020

ID: G00724030

Analyst(s): Marketing Research Team

Summary

B2B buyers need help prioritizing action steps to achieve their long-term business goals. This case study will help CMOs cross-sell multiple solutions by aligning to a buying group’s known strategy challenges and prescribing a multistep strategic growth path to cross-sell multiple solutions.

Table Of Contents

Overview

Solution Highlights

Challenge

Results

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

Endnotes

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