Gartner Research

Case Study: Customer-Driven Innovation Sessions That Overcome B2B Buyers’ Decision Paralysis (Integrate)

Published: 09 July 2020

ID: G00729950

Analyst(s): Marketing Research Team


Today’s acute macroenvironmental uncertainty complicates B2B buyers’ decision making, leading to decision paralysis. CMOs from B2B organizations can use this case study to help customers overcome decision paralysis and drive action by surfacing critical problems and co-creating solutions.

Table Of Contents


Solution Highlights


Business Context

Implementation Advice


About This Research

Recommended by the Authors

Presentation Deck


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