Gartner Research

Taking a Proactive Stance on Societal Issues

Published: 09 July 2020

ID: G00732171

Analyst(s): Elizabeth Barrett

Summary

Current events are pressuring corporate Communications leaders to take stands on contentious issues. Our research shows there is an enormous opportunity for Communications to clarify what their organizations stand for, and drive preference with those who connect with that identity.

Table Of Contents

Recommended by the Authors

Endnotes

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