Gartner Research

How to Discount Strategically

Published: 13 July 2020

ID: G00729548

Analyst(s): Digital Performance Benchmarks Team

Summary

COVID-19 has exacerbated the need for markdowns as retailers work to make up sales lost due to store closures and sell resulting excess inventory. To avoid brand equity erosion and a perpetual expectation for discounts, digital marketing leaders must build strategic approaches to discounting.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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