Gartner Research

Personal Care U.S. 2020: Key Findings

Published: 14 July 2020

ID: G00729248

Analyst(s): Digital Performance Benchmarks Team


Successful personal care brands continue evolving to meet consumer demands, and COVID-19 has brought a chaotic surge from at-home lifestyles and an increased focus on personal health. Marketers respond by communicating brand initiatives and adapting strategies, while striving to maintain stability.

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