Gartner Research

3 Keys to Effectively Using Customer Forums for Product Enhancement Ideas

Published: 14 July 2020

ID: G00723704

Analyst(s): Chris Meering , Aapo Markkanen

Summary

Online customer forums are a good way for product managers to collect new product ideas and validate the business needs at volume, but they are not without their difficulties. Product managers must look to maximize the effectiveness of these tools as part of their voice-of-the-customer program.

Table Of Contents

Overview

Introduction

Analysis

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