Gartner Research

In Focus Video: Localization – A Brand Strategy by Lancome

Published: 15 July 2020

ID: G00732369

Analyst(s): Digital Performance Benchmarks Team


In this video, see how marketers can learn from a best-in-class beauty brand that successfully differentiates from the rest of its category in managing both global as well as localized campaigns. Rather than trying to keep them both always-on, the video shows how marketers can selectively prioritize localized campaigns for new launches.

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