Gartner Research

Survey Analysis: Satisfy the New Priorities of Anxious Yet Adaptable High-Income Shoppers

Published: 15 July 2020

ID: G00731089

Analyst(s): Consumer and Culture Insights Team

Summary

Despite financial concerns, many high-income consumers are maintaining at-home discretionary spending. CMOs should use this data to align with higher-income consumers’ rapid shift to online shopping and socializing as well as their elevated safety expectations as physical locations reopen.

Table Of Contents

Overview

Survey Objective

Data Insights

Methodology

Definitions

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