Gartner Research

Critical Capabilities for Personalization Engines

Published: 15 July 2020


Personalization engines are being used to bolster engagements; however, many marketers struggle to quantify their impact. Digital marketing leaders charged with identifying, evaluating and selecting technologies need to create a shortlist of vendors that best suits their requirements.

Included in Full Research

  • Three Trends Influence the Market for Personalization Engines
    • Trend No. 1: Marketers and Vendors Double Down on Digital Commerce
    • Trend No. 2: Vendors Continue to Prioritize Client Success
    • Trend No. 3: Vendors Help Marketers Accelerate Personalization Through Templates
  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Adobe
    • Attraqt
    • Boxever
    • Certona
    • Dynamic Yield
    • Emarsys
    • Episerver
    • Insider
    • Monetate
    • Qubit
    • RichRelevance
    • Salesforce (Evergage)
    • ZineOne
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Data and Analytics
    • Testing and Optimization
    • Targeting and Triggering
    • Marketing Personalization
    • Digital Commerce Personalization
    • Customer Experience Personalization
    • Measurement and Reporting
  • Use Cases
    • Marketing
    • Digital Commerce
    • Customer Experience
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Critical Capabilities Rating

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Critical Capabilities: A deeper look into provider offerings

How does a Critical Capabilities report work?

As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.

A Critical Capabilities report is more than just a diagram. You also get:

Sharper focus

Narrow down the product and service criteria most important to you.

Individualized use cases

Use interactive features to customize usage scenarios based on your organization’s unique needs.

Faster decision making

Use data to speed up provider selection and accelerate the procurement process.

A Gartner Critical Capabilities report is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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