Gartner Research

In Focus Video: Amazon Prime Day — A Brand Strategy by Haus Laboratories

Published: 16 July 2020

ID: G00732368

Analyst(s): Digital Performance Benchmarks Team

Summary

In this video, see how marketers can adopt best practices for new launches from Haus Laboratories. Its brand maintains a fine balance in positioning as an Amazon exclusive and leveraging the retailer as a sales platform, while retaining focus on the brand itself when promoting on other channels.

Table Of Contents

Overview

Recommended by the Authors

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