Gartner Research

Communicate ‘6Ms’ to Customers and Stakeholders When Discontinuing Products

Published: 16 July 2020

ID: G00717775

Analyst(s): Matthew Flatley


Product discontinuation can upset stakeholders and create a gap in business continuity for competitors to exploit. To ensure a smooth transition without jeopardizing goodwill, product managers should communicate EOL following “6Ms” — message, motive, meaning, mitigation, migration and method.

Table Of Contents




Gartner Recommended Reading

Note 1: Examples of 6Ms in Official Communications

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