Gartner Research

Case Study: End-to-End Content Project Teams (ING)

Published: 20 July 2020

ID: G00729396

Analyst(s): Communications Research Team

Summary

ING’s Wholesale Banking Squad adopts an Agile approach to content creation to create high-quality content quickly. Corporate Communications leaders of specialist content teams should use this approach when team structures impede content creators from collaborating seamlessly across different teams.

Table Of Contents

Overview

Solution Highlights

Challenge

Business Context

Prerequisites

Results

About This Research

Recommended by the Authors

Presentation Deck

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