Gartner Research

Pivot Forward: Strategic Brand Review in a Disruptive Crisis

Published: 20 July 2020

ID: G00727803

Analyst(s): Mark McDonald , Molly Beams

Summary

Product marketers in a disruptive crisis face changing buyer positions, values and needs. Scheduling strategic brand reviews using the Pivot Forward framework provides a path for moving through the recovery phases and adjusting to a changing world.

Table Of Contents

Overview

Introduction

Analysis

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