Gartner Research

How Tech CEOs Can Overcome Buyer Bias for Larger Providers With Early Engagements

Published: 20 July 2020

ID: G00727098

Analyst(s): Arthur Villa , Eric Hunter , Evan Brown , Erin Lloyd Gordon , Hank Barnes

Summary

Overcoming buyers’ preferences for larger and more well-known vendors challenges startup and midsize businesses. Tech CEOs can preempt buyer preferences by engaging earlier in the buying cycle with prepurchase experiences.

Table Of Contents

Data Snapshot

Data Insights

What You Need to Do

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