Gartner Research

How to Perform Keyword Research to Support an Effective Search Strategy

Published: 22 July 2020

ID: G00729163

Analyst(s): Lizzy Foo Kune

Summary

SEO and paid search are vital parts of many organizations’ marketing plans. However, digital marketing leaders continue to conduct ad hoc keyword research or, worse, they adopt a set-it-and-forget-it mindset. Use this research to create and update an effective keyword search strategy.

Table Of Contents

Overview

Introduction

Analysis

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