Gartner Research

What Is the Role of a Pharma Marketing Leader in 2020?

Published: 28 July 2020

ID: G00729758

Analyst(s): Chris Beland

Summary

Even the best of times bring unique challenges when marketing pharma and biopharma products. Under difficult circumstances, those challenges can be significantly amplified. This research identifies the prominent differences and how pharma marketing leaders can evolve and adapt to 2020’s challenges.

Table Of Contents

Overview

Introduction

Analysis

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