Sales force automation tools standardize a company’s core CRM sales processes. This Gartner Critical Capabilities research evaluates 15 SFA vendors against three use cases. Application leaders supporting sales should use our use-case-specific rankings to identify vendors for further evaluation.
What You Need to Know
- Critical Capabilities Use-Case Graphics
- Product/Service Class Definition
- Critical Capabilities Definition
- Account and Contact Management
- Activity Management
- Opportunity Management
- Guided Selling
- Forecasting Management
- Reports and Dashboards
- Partner Relationship Management
- Platform and Integration
- Lead Management
- Use Cases
- B2B Sales
- B2C Sales
- Indirect/Relationship Sales
- Vendors Added and Dropped
- Critical Capabilities Rating
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