Gartner Research

Black Lives Matter and Brands: Best Practices for Responding to the Movement

Published: 29 July 2020

ID: G00732139

Analyst(s): Jack Mackinnon , Kate Muhl

Summary

Consumer support of the Black Lives Matter movement has grown dramatically. CMOs now have greater freedom than ever to engage on the issue. Heightened consumer expectations, however, raise the bar for empathetic messaging along with transparent diversity and inclusion practices over the long term.

Table Of Contents

Introduction

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