Gartner Research

Hype Cycle for Retail Technologies, 2020

Published: 29 July 2020

ID: G00464873

Analyst(s): Kelsie Marian


Retail CIOs can use this Hype Cycle to advise the business areas on how to cut through market hype when prioritizing retail technology investments to support unified retail commerce in a disruptive and unpredictable digital business environment.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
    • Selected Transformative Technologies
    • Selected High-Priority Technologies
  • Off the Hype Cycle
  • On the Rise
    • Digital Twins for Retail
    • Microfulfillment Centers
    • Contextualized Real-Time Pricing
    • Employee Experience Tech
    • Live Commerce
  • At the Peak
    • Smart Shelf
    • Blockchain in Retail
    • Distributed Order Management
    • Smart Check-Out
    • Unified Commerce Ecosystem
    • Algorithmic Retailing
  • Sliding Into the Trough
    • Mixed Reality
    • Conversational Commerce
    • 3D Printing in Retail
    • Robotic Process Automation
    • Smart Robots
    • Cognitive Expert Advisors
    • Computer Vision
    • Intelligent Virtual Store Design
    • AI in Retail
    • Workforce Analytics
    • RFID (Item)
    • RAMA
  • Climbing the Slope
    • Real-Time Store IoT Platform
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.