Gartner Research

Market Insight: Differentiate Your Product by Addressing Retail Line-of-Business Buyers’ Primary Goals

Published: 30 July 2020

ID: G00719132

Analyst(s): Hanna Karki , Rajesh Narayan

Summary

Retail line-of-business buyers make investments in technology by focusing first on business outcomes rather than on the technology solution. To win more deals, retail product leaders should clearly articulate their offerings in terms of LOB buyers’ competitively differentiating strategic priorities.

Table Of Contents

Overview

Analysis

Background and Context

The Impact

Conclusion

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.