Gartner Research

Marketing Technology Drivers of Genius Brand Performance

Published: 31 July 2020

ID: G00713724

Analyst(s): Benjamin Bloom , Adriel Tey

Summary

Marketing investments in technology by Genius brands show that achieving high levels of digital proficiency requires complementary investments in best-of-breed technology solutions. Digital marketing leaders can take cues from high-performing brands to learn how they deploy marketing technology.

Table Of Contents

Overview

Strategic Planning Assumption

Introduction

Analysis

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