Gartner Research

Ignition Guide to Mapping B2B Buyers’ Technology Buying Journey

Published: 04 August 2020

ID: G00728606

Analyst(s): Tech Product Marketing Research Team

Summary

The approach that prospective buyers take for B2B technology purchase, renewal and expansion decisions has become self-driven, continuous and dynamic. This step-by-step guide will help product marketers map a buying journey that reflects their customers’ perspectives.

Table Of Contents

Overview

Steps

Review Your Performance

Recommended by the Authors

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