Gartner Research

Planning and Promoting Assortments to Win on Amazon

Published: 04 August 2020

ID: G00729867

Analyst(s): Digital Performance Benchmarks Team

Summary

Amazon is as crowded as it is profitable, making it crucial to strategically evaluate assortments and efficiently promote priority SKUs. This research helps digital marketing leaders identify and elevate the right CPG assortments on Amazon to align with ever-changing consumer demand.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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