Gartner Research

Research Guide: Trends in Video on Demand and Over-the-Top Advertising

Published: 06 August 2020

ID: G00729811

Analyst(s): Digital Performance Benchmarks Team


Meteoric growth of digital video over the past five years is creating rich advertising opportunities. As linear TV advertising declines and digital advertising costs increase, digital marketing leaders should consider the role content marketing, digital video and OTT play in their 2021 budget plans.

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Research Highlights


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