The most profitable and successful businesses over the next 10 years will explicitly place profit second in their mission statements and business and operating models. They will, paradoxically, net higher compounded revenue over this period than their peers who put profits first.
Gartner Recommended Reading
Note 1: Roots of the Word "Maverick"
Note 2: Digital Transformation
Note 3: Pirate Metrics
Note 4: CSR, ISO 26000 and “People, Planet, Profit”
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