Gartner Research

The Ideal Vendor Briefing to Industry Analysts Part 1 — Preparation

Published: 12 August 2020

ID: G00727979

Analyst(s): Lindsay McKinney , Matthew Goldman, Michele Buckley

Summary

Most technology providers provide ineffective vendor briefings that fail to make an impact on industry analysts. Technology and service providers must invest in preparation by researching target analysts and clarifying competitive differentiation to provide an effective, memorable briefing.

Table Of Contents

Overview

Introduction

Analysis

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