Gartner Research

Ignition Guide to Building an Online Customer Community for Tech Products

Published: 12 August 2020

ID: G00729143

Analyst(s): Tech Product Marketing Research Team

Summary

Customer communities provide a valuable channel for users to connect with their peers. This Ignition Guide will help product marketers build an online customer community and plan for increasing and sustaining activity to encourage product adoption, loyalty and advocacy.

Table Of Contents

Overview

Steps

Review Your Performance

Recommended by the Authors

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