Gartner Research

Create Effective Messaging by Separating Internal and External Digitization as a Tech CEO

Published: 13 August 2020

ID: G00731891

Analyst(s): Rene Buest , Chrissy Healey


Among enterprises that digitize, 68% are doing both digital optimization and digital transformation. To emphasize various digital opportunities, tech CEOs should articulate the value of digital initiatives by separating their messaging for internal versus external digitization.

Table Of Contents




Gartner Recommended Reading

Note 1: Definition of Digital Touchpoint

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