Gartner Research

Building Best-in-Class Loyalty Programs in China

Published: 17 August 2020

ID: G00728455

Analyst(s): Digital Performance Benchmarks Team

Summary

Loyalty programs are a must-have for B2C brands and retailers in China. Smart brands synchronize data across digital touchpoints to track consumer journeys. Loyalty and customer relationship leaders should leverage loyalty programs beyond retention to acquire new customers and build brand advocacy.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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