Gartner Research

Ignition Guide to Creating a Lead Generation Campaign Plan as a Tech CEO

Published: 17 August 2020

ID: G00729743

Analyst(s): Tech CEO Research Team

Summary

Tech CEOs find it difficult to prove ROI of demand generation programs, often leading to inefficient use of resources and inability to meet objectives. This guide will help tech CEOs plan and develop a lead generation campaign aligned with business objectives to improve customer acquisition efforts.

Table Of Contents

Overview

Steps

Review Your Performance

Recommended by the Authors

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