Gartner Research

4 Steps for Calculating the Potential Market Opportunity Size for a New Product or Service

Published: 18 August 2020

ID: G00729228

Analyst(s): Chris Meering , Kenneth Brant, Emil Berthelsen

Summary

Market sizing is a crucial exercise for new product/service planning, securing executive leadership buy-in and defining the go-to-market strategy. Product managers must employ robust and repeatable frameworks to quantify potential market demand, and defend key business plan elements and assumptions.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Note 1: Additional Resources to Support Market Size Estimation Efforts

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